SEO for Fashion Ecommerce: 3 Tips on SEO for Fashion Brands

 Do you want more people to find your fashion brand online?

If so, search engine optimization (SEO) for fashion eCommerce is what you need to help more leads connect with your brand. SEO will help your beautifully-designed clothing appear in front of fashion lovers who want to buy your products.

On this page, we’ll provide you with six tips for getting started with SEO for online clothing stores. Keep reading to learn more, and if you want to stay up to date on the latest marketing tips and trends, subscribe to our weekly newsletter!

1. Build a user-friendly website to boost engagement

When you implement SEO for fashion eCommerce, you’ll find that one of the most important components in your website. If you don’t have a user-friendly website, people won’t stay on your site and browse your fashion products.

A user-friendly website keeps leads engaged because it makes it easy for users to browse your site and find what they need. If users spend more time on your site, it sends a positive signal to Google that your site is relevant and helpful for users. As a result, you’ll rank better in search results and continually drive more traffic to your page.

2. Optimize for relevant keywords to drive more traffic

Next on our list of tips on SEO for online clothing stores involves choosing keywords. Keywords play a fundamental role in determining where your products appear in search results. If you aren’t integrating the right keywords into your page, you’ll miss out on valuable traffic for your business.

To find relevant keywords for your product listings, you’ll need to conduct keyword research. Keyword research enables you to find relevant terms for your product pages. You can use keyword research tools, like KeywordsFX, to help you find these relevant terms.

When you conduct keyword research, focus on long-tail keywords. Long-tail keywords are keywords that contain three or more words. These keywords are more specific, so they attract leads looking for your products.

So, for example, a keyword like “women’s black ankle boots,” will drive more relevant traffic than someone who searches “boots.” With a keyword like “boots,” it’s difficult to know what the person wants to find. A specific keyword like “women’s black ankle boots,” gives you exact details about what a person wants.

To help you do SEO for fashion brands right, focus on specific, long-tail keywords for your product pages to ensure you’re driving the right leads to your page.

3. Create easy-to-use navigation to help leads find products

A critical component of your website is your navigation. When users visit your site, they want to be able to browse your products easily. If your navigation is difficult to use or disorganized, you risk losing site visitors to a competitor.

To get the most out of SEO for online clothing stores, focus on building easy-to-use, straightforward navigation.

Bonus tip for SEO for fashion eCommerce: Place your navigation where your audience will see it! Some companies try to make their site unique by placing their navigation in an unusual place, but it can cause lead to leaving your site if they can’t find the navigation. Typically, you’ll want to keep your navigation towards the top so users can find it easily.